I definitely see product placement everywhere, in the shows I watch, movies even books I read in middle school like The Clique, The A-List, and the Gossip Girl series’, so much to the point where I’ve started looking for it. In Friends, there was an episode where Chandler has a Yoohoo and after that episode I went out and bought my first chocolate drink (it’s mostly made of water) and nearly all the kinds of shows I watch have some sort of Burberry or Lacoste promotion. More recently cars have been highly advertised, from Gaby’s Maserati on Desperate Housewives to Audi’s continuous stream of Transporter films to their more obvious placement in The Joneses. The Joneses is a dark film that plays up product placement, it’s four people’s jobs to pretend to be a family and get their new friends to want and buy everything they have, from food to hair products, clothes, jewelry, and cars (specifically Audis). Even in music videos there is plenty of product placement. In the new version of Toxic Britney rides on the back of a Ducati sport bike. In Britney Spears’ video for Piece of Me there were a fleet of Mercedes G-series (they look like a boxy Jeep), and Womanizer uses a Mercedes sedan. Also in Womanizer is a Nokia phone, and the screen freezes momentarily on a calendar meeting titled “Product Placement”. In Cobra Starships Good Girls Go Bad Leighton Meester repeatedly texts on a Nokia Xpress Music phone. I know that much about it because it shows that much of the phone. Product placement is an excellent way for companies to make more money and to encourage the consumers to continue consuming and being shallow. I do think it’s pretty funny when fake companies are used to mock real corporations, like in Wall-E, although the BuynLarge is kind of haunting because it seems like a plausible future.