The email caused a bit of controversy among avid consumers (including myself) of these noodle snacks because Cup Noodle and Bowl Noodle are very popular "grab and go" snacks for students in between classes. Even though the beloved noodles were packaged in styrofoam, many students refused to have the noodles removed from the student store. Although Athenian promotes a strong idea of environmental awareness, the appetites of hungry students clearly overpowered the desire to reduce the amount of styrofoam waste Athenian produces. But, is there a way to sell a delicious noodle product that has more environmentally friendly packaging that appeals to the hungry yet globally-conscious Athenian student?
I feel that there can be an easy solution to this dilemma. First, one has to understand the hardships of an Athenian school day. Classes start at 8:10 AM, so if one misses breakfast, one risks being tardy to class when trying to get a small bite in the morning. Most of the time, students eat Cup Noodle or Bowl Noodle when they miss breakfast. This can defnintely be something a cool-hunter can use to launch a better packaged noodle product. Since most Athenian students are in a rush to eat in between classes, the noodles should be in a container that is portable, insulated, and ergonomic. I know how difficult it is to carry around a big Bowl Noodle around campus, so a new noodle product packaged with a sturdy design that is easy to hold while moving would make eating breakfast much easier.
As for the packaging, a sturdy material that could either be recycled, or even better, disposed of in a compost bin would satisfy a hungry student who does not want to feel guilty about polluting the environment. There are many morning meeting announcements talking about what trash goes in which bin, so a good cool hunter would try and find a material that has the sturdiness of styrofoam without the waste it produces. Athenian strongly pushes for students to make envrionmentally conscious choices, so why not sell a noodle product that is easy to dispose of and even easier to eat in the student store?
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