Tuesday, January 19, 2010

exploiting shirts

It is easy to identify if someone belongs to a sport, or a club, by what they are wearing. Many clubs and probably every sports team at Athenian have clothing marking what they belong to. For instance, girls’ volleyball has shirts that say when their games are, (e.g. 5:30 varsity home game), and the bright pink color makes it easy to identify who is on the team. During my years at Athenian I have gotten t-shirts for Mixed Race Club, Tennis Team, Darfur, as well as for the Costa Rica interim and Inauguration trip. Acknowledging that many people belong to groups that want t-shirts, and that we like food a lot because of our incidentals program, I would be able to market these two items in order to make a profit. I could help with the cost of t-shirts in return for advertising space, or in order to sell food at games or organize bake sales where whatever product I want to market is available. I would find clubs and teams, the tribes, and approach them about developing some sort of agreement where I can have my product visible to the student body, and watch it spread like wildfire.

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