Cool Hunting at Athenian: Free Spirits or Conformists?

When most outsiders look at Athenian, they think that we come across as a bunch of politically correct hippies. (Proof: Look up athenian on urbandictionary.com) This stereotype is reinforced by the countless morning meeting presentations on equality and the senior class not being able to agree to wear a cap and gown for graduation. While there is certainly some truth to this image of an Athenian student, I believe that they still get swept by the latest trends in fashion just like any other high schooler. There are certainly students on financial aid who do not have the resources to purchase pricey trendy clothing, but Athenian students for the most part have significant spending power. If you don't think that Athenian students are fashion conscious then look out for girls wearing UGG boots or guys wearing plaid jackets. My point is that there are not as many free spirits at Athenian as one would think in terms of the way they dress. Sure, people wear onesies to school as a gimmick but they will return to their designer jeans and UGGs. With that in mind, if some marketers wanted to figure out how exploit this goldmine of cash waiting to be spent, they should put their effort into pushing trendy clothing at Athenian. All of these wealthy kids pick up on the latest trends, so I believe that would be their best bet.